It isn’t uncommon for professionals and marketers to treat content marketing and search engine optimization as two different disciplines of marketing. Content aims to provide knowledge or persuade customers. Meanwhile, SEO aims to improve search engine ranking.
In reality, content marketing and SEO overlap. It is almost as if content marketing and SEO are two sides of the same coin. But how is SEO significant for content marketing?
How SEO and content marketing differ
First, let’s learn the critical differences before acknowledging where SEO and content marketing mesh.
- Content Marketing is an inclusive and broad concept.
- SEO is technical and slender in terms of coverage.
The only way in which SEO can outgrow its constricted mindset is through dedicated technical efforts in content marketing. On one hand, the only way content marketing can outshine its broad view is through specific SEO implementation.
Even with the differences, you can find how SEO and content marketing complement each other perfectly.
How SEO and content marketing intertwine
SEO and content marketing put your website in the top searches. Know how they coexist to learn how to use both to your advantage.
SEO is all about content
Let’s be honest: SEO can’t exist without content. Without content, where will you place your keywords?
You’ll need to put out content in the form of articles or webpage copy to be able to optimise keywords for search engines. Simply put, content will always remain the center of attraction.
The very core of SEO lies in the essence of content marketing, which is content itself.
SEO requires keywords
A major element of SEO is keyword optimisation. Of course, you’ll need to perform other methods such as link building and on-page SEO to gain Google’s favour. But finding and using relevant keywords significantly improves your SERP ranking.
You can’t use keywords without producing content. It is important to note that the quality of content marketing matters. This means that you need content written by experts in your niche—preferably with adept SEO knowledge.
Stuffing your keywords just won’t work with Google’s current algorithm. Aside from using the search terms your customers are using, it’s imperative to create content that offers value. Quality content attracts page visits—and more page visits get you on the good side of Google.
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SEO demands backlinking
Quality content invites backlinks. And search engines rely on backlinks to establish domain authority for your website.
You can contact a linking company and get good results with this activity. But backlinks to top-notch content always stands out. When a large number of websites link back to your content, this proves search engines you provide user value. This boosts your SERP ranking and invite more traffic to your website.
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SEO needs new content
Search engines crave for new content. If you keep posting what everyone else is posting, your SERP ranking will likely decrease. Make sure to provide relevant, up-to-date content. It won’t hurt to get a little inspiration from other websites—but it pays to add your unique take it.
With new content, search engines will give you high value. If you have the ability to post fresh content and link it to authentic sources, you’re most likely getting a boost in the SERPs.
SEO improves user experience
High-ranking content is popular because of the user experience it delivers. If you have a piece of content that’s well-written, authentic, and easy-to-read, you’re practically checking all the boxes of SEO. Well-structured, readable content is also your key to good SEO.
Make sure to tick all the SEO boxes for each and every piece of content you put forward. It’s crucial to optimise every component of your website. This means always being on the lookout for 404 errors, broken links, and outdated content—which are major turn-offs for search engines.
Start optimising your content
Content and SEO are two peas in a pod. When you perform them hand-in-hand, you’re looking at acing the top search results in no time. Start planning your content marketing strategy with the right SEO resources. Better yet, use an all-in-one SEO tool that evaluates your website and suggests tailored actions to optimise your site.