A key approach to attracting potential customers online is to have a compelling web design for your business.
Creating a website that puts your brand above the competition requires attractive design, memorable messaging, and informative content.
Apostrophe.xyz utilised innovative design to create a business website that they use to separate themselves from others.
In this week’s #WebsiteWednesday, we’ll highlight five points from their strategy and show you how to apply them to your website.
Getting to know Apostrophe.xyz
Apostrophe.xyz is a copywriting collective from Melbourne, Australia that provides award-winning content writing services to clients around the world.
Their mission, as displayed on their website, is to “solve problems through words because we believe real change begins with thoughtful communication.”
Apostrophe.xyz says they achieve this thanks to their collective team of award-winning writers whose content “goes deeper than copy alone.” The brand lists many notable clients, including Rolling Stone, Harper’s Bazaar, VICE Australia, Virgin, Greenpeace, and Volkswagen.
Their website design shows potential customers the heart of their brand while outlining what they do, how they do it, and why they are the right choice.
Discover these 5 ways to let your business website stand out from the competition:
Put your tagline or mission front and centre on your homepage
The first thing you’ll see when visiting Apostrophe.xyz is the company’s simple yet powerful tagline, “For the words you’re missing.”
The tagline conveys what they offer memorably, leaving an impression on the reader.
A tagline is one of your brand’s best opportunities to stick in the mind of your potential customers. Featuring that tagline front and centre on your website shows visitors what your business is about within seconds.
Use a language that matches your brand voice
Apostrophe.xyz uses a light, humorous tone balanced with inspiring language to show their copywriting abilities.
The language on your website is one of the first introductions customers will get about your brand. Make sure it reflects your business and shows your capability, like Apostrophe.xyz’s does.
Showcase your past work in a memorable way
The third section on Apostrophe.xyz’s homepage showcases the company’s portfolio of work in a special way. They list 26 past clients they’ve learned from, one for each of the 26 letters of the alphabet.
This design choice shows the creative thinking of Apostrophe.xyz while promoting some of their most impressive projects.
Displaying your previous work in an out-of-the-box way leaves a lasting impact on your potential clients.
Show your process
Having a domain name that exactly matches your brand name allows you to use your URL in creative ways.
One way Apostrophe.xyz does this is by linking a portfolio of their work on an expertly branded subdomain, Folio.Apostrophe.xyz. Right below this section on their main page, they list out their copywriting workflow and process.
Giving your potential clients a peek into your daily operational flow can boost credibility. It shows that you have a plan that can work for them.
Create a design that lets visitors take actions you want them to take
Apostrophe.xyz’s website flow shows that they put in a lot of thought into how customers would experience the page. They choose a single page scroll design, which guides visitors through an introduction of their brand, services, past work, and process.
Each section builds on the one before it, all leading to a call-to-action section where potential clients can contact Apostrophe.xyz via email or connect with them on social media. They lead potential customers down the path they want them to follow from the outset. As a result, they have structured their site with the goal to convert visitors into leads.
When building a website, it’s important to consider the goals you have for your visitors. Then you can build your website to achieve those goals.
For example, a “contact us” call to action at the end of your website can be a simple and easy way to convert more site visitors into potential leads.
Build a winning web design
Apostrophe.xyz is a great example of a creative .xyz adopter who has built their website so they are set up for business success.
They pitch their service in memorable ways while attracting potential leads with well-planned website design. Use the five design strategies we’ve highlighted above as you> build the ultimate website for your own business.
